Deepak Gupta
Generative Engine Optimization (GEO) Starter Guide
A Practical Guide to Getting Your B2B SaaS Brand Cited by ChatGPT, Perplexity, and Google AI Overviews
Generative Engine Optimization (GEO) Starter Guide
A Practical Guide to Getting Your B2B SaaS Brand Cited by ChatGPT, Perplexity, and Google AI Overviews
Learn how to structure your content, technical signals, and authority markers so AI engines like ChatGPT, Perplexity, and Google AI Overviews cite your brand. Covers the GEO framework, technical implementation, measurement, and a quick-start checklist for B2B SaaS companies.
Start ReadingTable of Contents
The Search Revolution: From Rankings to Citations
How AI engines are changing B2B discovery and why being cited matters more than ranking.
GEO vs SEO vs AEO: Understanding the Landscape
How Generative Engine Optimization relates to Search Engine Optimization and Answer Engine Optimization.
How AI Engines Decide What to Cite
The six primary factors that influence whether an AI engine will cite your content.
The Platform Fragmentation Problem
Why different AI platforms cite different sources and what the 11% overlap means for your strategy.
The GEO Optimization Framework
A five-pillar framework covering authority building, content architecture, technical signals, citation-worthy patterns, and multi-platform distribution.
Technical Implementation Guide
Step-by-step technical actions including Schema.org markup, llms.txt, FAQ optimization, and content audits.
Measuring GEO Success
Core GEO metrics, AI referral tracking setup, and competitive citation analysis processes.
Quick-Start Checklist
A week-by-week implementation checklist to start earning AI citations immediately.